The Beatles created many things that still go on today, even though you might not think of it in that way. An explosion of Beatles merchandise filled a void of many 60s teenage girls in ways bands hadn't before.
Posters, books, clothes, even as weird as things like bread! Beatles fans wanted Beatles merchandise - even some of the most outlandish ever made. If any brand put The Beatles face on it, you bet the product would be sold 4x more than if it was just normal.
I would say I am an extreme Beatles fan. Whenever I go out shopping, I try to find anything I can that has to do with The Beatles. Barnes and Noble trips always mean searching around for new Beatles books to add to my collection. It drives my mom insane, but always comments that it's my money and I can do whatever I want with it.
The best Beatles shopping spree I have ever had was when my schools marching band went on trip to The Mall of America in Minnesota and we were able to spend 7 hours there shopping. This meant I was going to search every store for Beatles stuff! I even had my friend searching for most of the time, and they were the ones to find most of my favorite things. My ultimate favorite thing is a Sgt. Peppers Lonely Heart Club Band lunchbox, which is one of the coolest things I have ever seen!
If it's 2014 and I act like this, I don't even want to imagine how I would act during the 60s and amount of Beatles stuff then! Those girls were lucky for sure, and I would give anything to have lived back then.
I give those girls props too, running fan clubs, making their own pins and posters and actually maybe being able to see The Beatles in concert. The modern 2014 girl is almost the same way when they get to see their favorite band in concert (sadly my chance will never happen).
Some stories I've heard and read from those concerts scare me a lot. Most girls were so hysterical that they would have to be escorted out by police and screaming was so loud that you couldn't even hear The Beatles singing over it. Pour boys would lose their voices by the end with music that most people didn't even get a chance to hear.
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